Brands Xbox 360

Published on October 2nd, 2011 | by Mithil Bhatia

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Microsoft Live Television for Xbox Live: Microsoft to add Comcast, Verizon pay TV to Xbox live

It is reported that Microsoft is working with Comcast Corp. and Verizon Communications Inc., and other content providers to offer pay television services that will offer music, movies, television programs and much more on Xbox Live.

With this service, Xbox 360 will become multi-utility console device, like before it can only be used for watching movies and playing video games, but now consumers can pay $60 a year and can switch between more options. The Xbox live streaming service is expected to fall this year on the line.

“We all know the frustrations of using guides and menus and controllers, and we think a better way to do all of this is simply to bring Bing and voice to Xbox,” Ballmer said in a developers’ conference.

Microsoft’s Xbox live TV streaming service will threaten Netflix online movie services to some extent, which offers to watch TV shows and movies online. Couple of days before, Netflix wedged into a serious trouble, when it decided to increase subscription charges and eradicate DVD business. This news led lots of Netflix customers to cancel their service and a large number of investors to sell netflix’s stocks – Netflix share price hit a 52 week low, closed at $112 on last thursday.


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