Published on January 10th, 2012 | by Mithil Bhatia0
ICANN all set to launch the Expansion of new Domain Names on January 12
This week may bring one of the major changes to the Internet World. Rod Beckstrom, CEO of ICANN (Internet Corporation for Assigned Names and Numbers), recently announced in his official blog post, the expansion of new customized generic top-level domains (gTLDs). ICANN’s board of directors met last Thursday to approve the imminent launch of the new generic top-level domains (gTLDs) program. So, from Thursday, January 12 onward any person or company will be able register any web address suffix for $185,000 (£119,000) or more.
Currently, there are around 22 types of Top-Level Domains (TLDs) including Generic TLDs (gTLDs) like com or org and Country Code TLDs (ccTLDs) like uk for United Kingdom or in for India. With this expansion, for instance, Pepsico can register its brand with .pepsi suffix so that it can launch drink.pepsi website and Car manufacturers like Audi and Ford can register .audi and .ford, respectively. In the similar way, the Mayor of London, has announced City hall’s intention to register .london domain. A number of other cities, including New York, Paris, Sydney, Rome and Berlin, are also planning to launch their own top level domains (TLD).
The launch of the so-called gTLDs customization is the newest major change in the strict rules governing the naming of the Internet since the launch of .com in 1985. The most recent change came last year when .xxx domains were introduced to give adult websites their own space on the Internet.
The new custom domains have opened new possibilities, but some businesses and public entities including Coca-Cola have already expressed their concerns and complaints about the new expenses involved and the possible risks of fraud and impersonation of marks, official sites of countries, banks, regions products, etc.
Moreover, the application to new TLDs will require substantial investments for registration as you need to invest US $1,85,000 or more. Secondly, the application process is not fast and involves the risk of loss of investments; the application will go for several months evaluation and if the application is accepted the new gTLD will be available for use after one year from the date of acceptance. Lastly, the operating firm owning the new gTLD will require additional skills and lots of Business rules.