Published on September 24th, 2011 | by Mithil Bhatia1
EA wants Facebook’s users, $3 billion in digital sales
The company wants to earn a profit of $3 million dollars over the next two or three years.
Electronic Arts CEO, John Riccitiello says that EA has survived “a near-death experience” three years ago when profits stagnated, the quality of production was poor and rest it lacked the Internet presence.
By reducing costs and being present in leading gaming brand on Apple devices, EA has re-emerged as company that is setting its sights on social gaming phenomenon Zynga.
The two Brands are almost equivalent. Zynga, the king of social games has seen its business grow sharply, thanks to its presence on Facebook, while EA has entered on Facebook with their “Social Sims” which attracted 53 million users monthly. Zynga’s CityVille wins over 73 million monthly, according to AppData, a firm that tracks social games data.
Riccitiello said EA is now one of the few game companies, including China’s Tencent, that will generate more than $1 billion this year in digital game sales. But it still has more ambition, expects profit of $3 billion in digital revenue over the next two or three years, said Reuters.
EA’s “Battlefield 3″ video game is coming out in October, a month before Activision releases “Call of Duty: Modern Warfare 3,” which is expected to shatter sales records.